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Employer Branding For Dummies
Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent.Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand.You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills.The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones.You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI.This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketingDevelop a compelling employer value proposition (EVP)Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options.Why should they choose your company? A strong employer brand makes the decision a no-brainer.It's good for engagement, good for retention, and good for the bottom line.Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
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Employer Engagement : Making Active Labour Market Policies Work
Active labour market policies aim to assist people not in work to move into employment through a range of interventions including job search, preparation, training and in-work support and development.While policies, programmes and scholarship predominantly focus on jobseekers’ engagement with these initiatives, this book is the first text to shed light on the employer’s perspective.Bringing together renowned scholars from social and public policy and human resource management, the book draws on empirical research, comparative case studies and real-life examples from practice, providing a comprehensive analysis of this under-explored issue. This go-to resource will inform HRM and public policy scholarship and promote collaborations between the disciplines.
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Human Factors in Engineering : Manufacturing Systems, Automation, and Interactions
This book addresses aspects of human factors in engineering and provides a detailed discussion of novel approaches, systems engineering tools, artificial cognitive systems, and intelligent technologies and automation.It presents applications in diverse areas, including digital manufacturing, transportation, infrastructure development, and cybersecurity. This book:• Merges the engineering perspective with the human factors and social dimension of computing and artificial intelligence–based technologies. • Covers technological development of human factors engineering and the human dimension in applications across all areas of modern society. • Relates to human behavior in the context of technology and systems interactions. • Discusses the design and the appropriation of 3D printing techniques in the management of an innovative product system. • Presents systems engineering tools, user experience methodologies, artificial cognitive systems, intelligent technologies, and automation. The text is for students, professionals, and researchers in the fields of ergonomics, human factors, industrial engineering, and manufacturing engineering.
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Employer Brand Management : Practical Lessons from the World's Leading Employers
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best.A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder.Employer Brand Management gives readers a personal grasp of a new approach to people management.It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation.With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process.You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and applicationDiscover how brand thinking can strengthen strategy and reinforce HR valueImprove existing recruitment and talent management programsLearn the importance of employee engagement in the brand experience
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Software Test Automation : Software Test Automation
This book describes how to build and implement an automated testing regime for software development.It presents a detailed account of the principles of automated testing, practical techniques for designing a good automated testing regime, and advice on choosing and applying off-the-shelf testing tools to specific needs.This sound and practical introduction to automated testing comes from two authors well known for their seminars, consultancy and training in the field.
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Personalmarketing to go : Frechmutige Inspirationen fur Recruiting und Employer Branding
In diesem Werk zeigt Jörg Buckmann auf seine ihm eigene humorvolle Weise viele Beispiele guter Personalwerbung: Kurze, unterhaltsame Einheiten und zahlreiche Bilder bieten Inspiration für die tägliche Praxis im Human Resources Management.Buckmann nimmt seine Leser mit auf eine wilde Achterbahnfahrt der Geschichten – Muhammad Ali, Fürst Potjomkin und Falco inklusive – und zeigt Personalverantwortlichen aller Ebenen, wie sie ihrem Personalmarketing und Employer Branding mit ungewöhnlichen Ideen einen Frischekick verpassen können.Ein außergewöhnliches HR-Buch zum Stöbern, Entdecken, Schmunzeln und Nachmachen.
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Employer Engagement : The Fresh and Dissenting Voice on the Employment Relationship
You’ve heard it too many times: “I’ve got to update my résumé.” “I can’t work for that jerk anymore.” “I’m sick of having that carrot dangling in my face.” “This is a dead-end job; I’m out.”It happens every day. The signs of discontent are all there, yet they are ignored. Workplaces are suffering from unnecessary turnover, unfilled positions, lost customers, overworked staff, and compromised profit. Employee morale is flat, clever but empty perks continue to fail, and everyone knows that employee engagement scores are a joke. Poaching is the new best practice, and employees are bailing.Like it or not, employees have control in this high-stakes, employee-in-control market. And this employee market will continue for some time. It’s simple demographic science. US workers will hold the hammer for years to come.Here’s the deal, employer: There are plenty of people to do all the work that needs to be done; they’re just working somewhere else. Employees don’t need you; you need them. So how can you recruit the best employees and keep them working for you? The answer is clear: companies CAN and MUST become better employers.Taking the guesswork out of engagement and retention, EmployER Engagement is the fresh and dissenting voice on the employment relationship.
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Advanced Manufacturing and Automation VIII
This proceeding is a compilation of selected papers from the 8th International Workshop of Advanced Manufacturing and Automation (IWAMA 2018), held in Changzhou, China on September 25 - 26, 2018.Most of the topics are focusing on novel techniques for manufacturing and automation in Industry 4.0 and smart factory.These contributions are vital for maintaining and improving economic development and quality of life.The proceeding will assist academic researchers and industrial engineers to implement the concepts and theories of Industry 4.0 in industrial practice, in order to effectively respond to the challenges posed by the 4th industrial revolution and smart factory.
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